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This year’s 2nd annual Asia Pacific Entertainment & Media (APEM) Summit 2007 will be held at the Pacific Design Center in Los Angeles, California on October 17 & 18, 2007.
The APEM Summit 2007, hosted by Entertainment Asia Network (EAN), is a 2-day executive-level conference and networking forum focused on discussing, analyzing and identifying critical areas of business in the entertainment industries of Asia. It was organized to bring some of Asia’s most recognized, high-profile film/TV production and distribution houses, online game companies, mobile service providers, product manufacturers, legislative leaders, and more to discuss and analyze how to most effectively generate and maximize profits in the Asia regions. It is the industry’s most Asia-focused business conference that provides the opportunity to gain vital up-to-date market information, discuss business strategies and network with some of the most high-profile executives and major Asian and Western media conglomerates that do business in this rapidly growing region.
With the explosive growth of Asia’s economy, consumer spending on entertainment products and services in the Asia regions has risen to unprecedented heights. From the popularity of Asian movies, TV shows, online games, music and digital contents, what was once considered a niche market is now being looked upon with great envy. Western entertainment and media companies had little to fear just a few years ago, when Hollywood was easily able to dominate Asian markets and inject Western influence through pop culture. This is no longer the case. Locals now have better access to its own entertainment consumers in Asia, the fastest growing market in the world.
It has become necessary for Westerners to take a more proactive approach to reaching the consumers in Asia if they want to profit significantly from the region. Asia’s entertainment and media industries are, however, very different from the West. Therefore, they are often misinterpreted by foreign companies who look to expand into the region, making it extremely challenging to do business in the space.
The APEM Summit 2007 was organized to clear up much of the confusion associated with the industry and identify key opportunities in the rapidly emerging entertainment markets in Asia. It is a must-attend conference for industry members who are looking to meet some of the most important names currently working within Asian entertainment and for those who seek to expand their business into the rapidly growing region.
For those interested in last year’s APEM Summit, please find the APEM Summit 2006 Summary Report below.
Download APEM Summit 2006 Summary Report (1.7 MB PDF)